Production Process


Production Packages & Durations

Videas is available in two production packages: 3 and 10 minutes. All we need from you is to send us your text of no more than 100 words per minute.



If you wish, you can choose to have videos of different durations within the framework of the 3- and 10-minute formats. This means you can have up to 3 different videos within a 3-minute long production package. However, they are not allowed to exceed the maximum minutes you have purchased (3 or 10 minutes).

You can also create a short version, a promotional or viral version and include a longer version for relaying more information. Or you can design several very short versions as spots. It’s up to you to choose the best way to convey your message.



Production Process

To realise a full Videas we have to go through several stages. We have divided them into 4 fundamental phases: PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION and FINAL DELIVERY. In each and every phase you have the opportunity to review our work and ask for any changes or modifications. Here is a simple chart outlining the process:


PRE-PRODUCTION: We receive your written speech or text (maximum 100 words per minute), which we then rewrite and create a document called the STORYLINE. Here we describe in two columns (audio and video) the speech the voice talent will record, and the drawing concepts and visual mapping. The script is the heart of your video and is usually the most difficult part. We have professional scriptwriters on hand who will be happy to assist you. In this phase you choose the voice (male or female), the language, and the look and feel of your Videas, You can also add your logo and slogan. After you have approved the STORYLINE, Videas will bring in our professional artists to create the artwork, layout and STORY MAP. You will receive a layout showing you exactly how the artwork will look and how it will marry with the script. We do not go into production without your final approval. We establish agreed working deadlines to avoid delays in this process.

PRODUCTION: After approval of both STORYLINE & STORY MAP, we head to our recording studio where our graphic artists can begin to weave their magic. It is a labour intensive process that requires many to produce just one minute of action for your Videas.

POST-PRODUCTION: With the raw material in hand, we can now begin the editing process. We use the TIME LAPSE technique, whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. So when played at normal speed, time appears to be moving faster and thus lapsing. We also add professional sound design, sound effects and library music to bring your Videas to life. All Videas also come with a professional voice as standard. When it’s ready, we’ll upload it to our private YouTube channel for your approval.

DELIVERY: We’ll deliver your master video in Full HD 1920 X 1080 in a .mov Quicktime H.264 format, a second version in 720 mpg4 and a HiRes graphic with your STORY MAP in TIFF or JPEG. We’ll send you all these documents via FTP or Dropbox. If you prefer, we can send a DVD or pen drive to your office.